Advertising & Social Media Combined In One Banner

Intel recently combined social media and digital display using an in-banner chat format to connect with consumers in real-time. From within a banner developed by Eyeblaster, Intel experts fielded questions from consumers on targeted IT web sites around the world. These Eyeblaster Talkback Ads allow for live communication between the advertiser and online users without needing to click out of the ad or publisher. Very clever.








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