With over 400 million users paid advertising on Facebook is becoming more effective.
Facebook’s Engagement Ads offer advertisers 3 new advertising tools: comment, virtual gifts and fan style ads. Providing a more interactive and flexible advertising unit for agencies and advertisers seeking more than simply a classic click. The recently announced upgrades to Facebooks ad-serving technology platform and audience targeting capabilities, allowing advertisers a wider range of demo, geo and even psychographic targeting options.
VitaminWater recently launched a new flavor called ‘Connect‘. The flavor, name and label design come from Vitamin Water´s Facebook fan page. It even carries Facebook’s logo on its label.
A brave example of crowdsourcing which even if the product fails will be a huge success story for the marketing team with nearly 600,000 fans
Read more at: http://tinyurl.com/llbppg
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