Thursday, September 9, 2010
Monday, March 22, 2010
DIY TV Media Planning
How I Ran an Ad on Fox News
Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.
http://slatev.com/video/how-i-ran-ad-fox-news/
Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.
http://slatev.com/video/how-i-ran-ad-fox-news/
Wednesday, March 10, 2010
Advertising & Social Media Combined In One Banner
Intel recently combined social media and digital display using an in-banner chat format to connect with consumers in real-time. From within a banner developed by Eyeblaster, Intel experts fielded questions from consumers on targeted IT web sites around the world. These Eyeblaster Talkback Ads allow for live communication between the advertiser and online users without needing to click out of the ad or publisher. Very clever.
Read more at: http://tinyurl.com/yjqms8r
Read more at: http://tinyurl.com/yjqms8r
Wednesday, February 17, 2010
Crowdsource Campaign on Facebook
With over 400 million users paid advertising on Facebook is becoming more effective.
Facebook’s Engagement Ads offer advertisers 3 new advertising tools: comment, virtual gifts and fan style ads. Providing a more interactive and flexible advertising unit for agencies and advertisers seeking more than simply a classic click. The recently announced upgrades to Facebooks ad-serving technology platform and audience targeting capabilities, allowing advertisers a wider range of demo, geo and even psychographic targeting options.
VitaminWater recently launched a new flavor called ‘Connect‘. The flavor, name and label design come from Vitamin Water´s Facebook fan page. It even carries Facebook’s logo on its label.
A brave example of crowdsourcing which even if the product fails will be a huge success story for the marketing team with nearly 600,000 fans
Read more at: http://tinyurl.com/llbppg
Facebook’s Engagement Ads offer advertisers 3 new advertising tools: comment, virtual gifts and fan style ads. Providing a more interactive and flexible advertising unit for agencies and advertisers seeking more than simply a classic click. The recently announced upgrades to Facebooks ad-serving technology platform and audience targeting capabilities, allowing advertisers a wider range of demo, geo and even psychographic targeting options.
VitaminWater recently launched a new flavor called ‘Connect‘. The flavor, name and label design come from Vitamin Water´s Facebook fan page. It even carries Facebook’s logo on its label.
A brave example of crowdsourcing which even if the product fails will be a huge success story for the marketing team with nearly 600,000 fans
Read more at: http://tinyurl.com/llbppg
Thursday, January 28, 2010
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