Monday, March 22, 2010

DIY TV Media Planning

How I Ran an Ad on Fox News

Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.

http://slatev.com/video/how-i-ran-ad-fox-news/

Wednesday, March 10, 2010

Advertising & Social Media Combined In One Banner

Intel recently combined social media and digital display using an in-banner chat format to connect with consumers in real-time. From within a banner developed by Eyeblaster, Intel experts fielded questions from consumers on targeted IT web sites around the world. These Eyeblaster Talkback Ads allow for live communication between the advertiser and online users without needing to click out of the ad or publisher. Very clever.








Read more at: http://tinyurl.com/yjqms8r